Home renovation

Meet Plunk, the first home improvement app to help homeowners grow their biggest financial asset

BELLEVUE, Wash.–(BUSINESS WIRE)–Plunk, the first mobile app using AI, machine learning and computer vision to help homeowners increase the value of their homes, announced its launch today. Led by tech, data science and real estate veterans Brian Lent, David Blum, and Mike ShapiroPlunk helps homeowners make smarter financial decisions that increase their home’s value, project by project.

For the majority of US homeowners, their net worth is largely tied to their home, with their property equity accounting for more than 62% of their net worth.

“For most Americans, home ownership is the best way to build wealth, but there’s never been a reliable source of information when it comes to the most important financial commitment we have. take. We help people access homeownership so they can better access the American Dream,” Carême and Bluhm said in a joint statement.

With the Plunk app, homeowners finally have a resource to increase the value of their home just by using their phone. Features include:

  • Real-time valuation: How much is your house really worth right now? Plunk is the first application to go beyond traditional assessments and online estimates using artificial intelligence, image analysis and computer vision, taking into account the upgrades made over the years or just a few days ago, to provide owners with more accurate real-time information. home valuation.
  • PlunkValue™: How much could your house be worth? Plunk introduces a new metric to the housing market that reveals a home’s potential or potential value based on Plunk’s top project recommendations.
  • Project recommendations: Where and how much should you invest in your home? Using advanced analytics, Plunk identifies the specific renovation projects that will have the greatest impact on a home’s value and provide the greatest returns.

Plunk co-founder and CEO Lent, best known for his work with companies such as Amazon, nokia, IBM, and HERE Technologys—is a pioneer in data science that has been at the forefront of data mining, machine learning, predictive analytics, and advanced artificial intelligence technology for more than three decades. Bluhm, co-founder and president, has spent over three decades building and growing tech startups. He has played an essential role in the growth of companies, in particular real estate agent.com, resume, Motorola, and Z2 (acquired by King, creator of Candy Crush).

“Although residential real estate is the largest asset class in the world – representing over $36 trillion in the United States – there has never been a reliable resource that helps homeowners understand how to maximize their investments. “, said Mike Shapiro, investor and managing director at Plunk. Shapiro was the co-founder and CEO of HOM, which later merged with Pacific Sotheby’s International Realty, the world’s second-largest Sotheby’s International Realty brokerage, generating annual sales of $8 billion. He was also a market maker on the Chicago Board Options Exchange for over a decade.

As part of its initial rollout, Plunk will be available in the greater Seattle area. All interested users can register for early access.

About Plunk

Plunk is the first mobile app using AI and machine learning to help you make the best financial decisions and identify the right partners to increase the value of your home. Get real-time analysis; data-driven expert insights; and personalized recommendations on the best ways to improve your home, project by project. For more information, visit https://www.getplunk.com/.